In Spain. Jameson is online with a to introduce visitors to the world of whisky. A bartender explains the differences among Irish. American and Scottish whisky proposing an interesting experiment of virtual tasting.
I can't say the site is exciting nor impressive from a creative inform of view but it offers a good undergo especially to those like myself who don't know much about whisky. At the end of the visit you definitely have an idea of the world of whisky and scotch and I think you will become curious enough to try some the next measure you have the chance. So I think the site does its job it tells a story and it keeps users watching the video for quite a few minutes.
Of course such a site needs the support of good media intend but it is a good example of simple but effective online marketing. Not all the brands do have to be strongly creative nor amusing to reach their goals online. In my opinion being consistent with the brand and deliver a alter communicate can often be enough especially in the context of an integrated campaign.
The agency behind the action it's.
Hi,a very cute bartender indeed. But why I have to wait so long to his answer when I choosed "my" whisky? Here Meyer Action had a real chance to be creative anyway f e to make the bartender make funny or macho things or he could make a bored look.. or anything else.
Posted by: at November 19. 2007 01:06 AM--------------------------------------
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